Free Data Storage & Online Backup to 300 Top Students
The Wall Street Journal carries a summary of a pretty savvy marketing move by EMC. EMC, which is one of the biggest players in backup and data management, is celebrating their 30th anniversary by offering free data storage and backups to 300 top students from around the world. This is one of those brilliant marketing moves. If all goes well, those 300 students will be loyal customers for life. Gievn that they are top students, it stands to reason that they will be influential, decision-maker-types in their future jobs, and given their loyalty to EMC, may recommend EMS soultions in the future. Add to that lots of excitement at schools, with folks nominating their favorite picks or trying to win the prize, lots of free press and writeups of…hey, wait a minute…
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